Kellogg Australia and New Zealand (ANZ) is making impressive progress in surpassing its goal of reducing the use of virgin plastic by more than 5% by the end of 2023, exceeding its original target set for 2025.
Since 2021, the leading food company has successfully eliminated over 50 tonnes of plastic from its Australian supply chain through continuous enhancements in packaging, shipping, and sales practices.
Kellogg's is on track to remove an additional 20 tonnes of plastic this year, resulting in a total reduction of 70 tonnes between 2021 and the end of 2023.
Peter Crane, the Research and Development Director at Kellogg ANZ, expressed the company's commitment to environmental sustainability through its global Better Days Promise. He emphasized the focus on excluding and minimizing unnecessary plastic from their operations, mentioning specific initiatives such as reducing cereal liner weights, eliminating plastic from display stands, and removing plastic caps from small Pringles cans. These efforts align with the Ellen MacArthur Foundation targets and contribute to reducing the use of virgin plastic by over 5%.
Kellogg is actively involved in collaborating with industry partners and the Australian Food and Grocery Council to develop effective solutions for soft plastic recycling. As one of the foundation supporters of the National Plastics Recycling Scheme (NPRS) in Australia, Kellogg is working towards establishing a model for kerbside collection of soft plastics, simplifying the process for Australians to recycle such plastics at home. This initiative aims to increase the collection of packaging materials while fostering the growth of an advanced recycling industry in Australia that can transform used plastics into new food-grade packaging.
Anthony Holme, the Managing Director of Kellogg ANZ and a member of the Australian Food and Grocery Council board of directors, expressed enthusiasm for the NPRS and its role in closing the loop for soft plastic packaging. By diverting plastic from landfills and promoting advanced recycling, the NPRS aligns with Kellogg's commitment to sustainability.
In New Zealand, Kellogg is part of the NZ Soft Plastics scheme initiated by the NZ Packaging Forum. This program enables consumers to recycle soft plastics through store drop-off schemes, with the materials transformed into durable products such as planter boxes, fences, and roads. Kellogg ANZ actively supports this initiative to further enhance the recycling ecosystem in New Zealand.
