In a groundbreaking collaboration, UPM Specialty Papers and Fazer have introduced an innovative packaging solution for Fazer's Oat Rice Pies, eliminating the need for traditional plastic laminates. This eco-friendly paper-based packaging not only ensures the safety and quality of the rice pies but also prioritizes recyclability without compromising on protection.
The award-winning packaging, recognized in prestigious competitions such as WorldStar, ScanStar, and New Wood, marks a significant stride towards sustainable packaging practices. Already gracing the chill food aisles of Finnish supermarkets, this revolutionary packaging aligns seamlessly with Fazer's Sustainable Packaging Vision and UPM's Biofore strategy.
Years of meticulous development have gone into crafting this packaging, guaranteeing both food safety and quality while meeting Fazer's responsible packaging goals. Piia Soininen-Tengvall, Fazer's Director of Packaging Development, underscores the collaborative effort that brought this project to fruition, combining Fazer's expertise in food production with UPM Specialty Papers' prowess in specialty paper development.
Traditionally, plastic has been the go-to material for providing protective properties in food packaging, enabling heat sealing for freshness. However, UPM Specialty Papers' innovative approach incorporates both barrier and heat seal properties directly into the packaging paper, eliminating the need for separate plastic lamination. This not only ensures product protection until the best-before date but also facilitates recycling within established fibre recycling infrastructure.
Susanna Hyrkäs, Senior Manager of Sustainability at UPM Specialty Papers, emphasizes the company's commitment to recyclability and functional properties in product development. The new packaging, based on UPM ConfidioTM barrier paper, boasts impressive recyclability rates, with only 1 percent recycling reject, compared to significantly higher rates for plastic-coated paper packaging.
The introduction of plastic-free packaging for Oat Rice Pies represents a significant milestone in sustainable packaging solutions, championed by two industry leaders. With Fazer Bakery's commitment to quality baking and UPM Specialty Papers' dedication to innovation, this collaboration sets a new standard for environmentally responsible packaging practices, paving the way for a greener future.