There is widely comments, the color is one of the most important elements of the transmission of visual information and is also a vital part of the packaging and sale of food, which plays a role in beautifying goods. What is the best color for food packaging in this regard?
The color of the food packaging should have the following characteristics:
(1) As far as industry is concerned, the food industry often chooses goose yellow and pink as the main colors, which give people a feeling of warmth and closeness. Of course, many designer tea food packaging boxes use green, many drinks choose green and blue packaging, many wines and pastries choose red dragon packaging, and many children's foods choose pink packaging; the cosmetics industry often chooses pink, pink, light green, light blue and dark coffee as the main colors to highlight the cozy and elegant sentiment; The clothing industry often chooses dark green, navy blue, coffee or gray as the main colors to highlight the beauty of peace and classic elegance.
(2) In terms of performance characteristics, take for example the food itself, cakes and snacks usually choose gold, milk white and light pink as the main colors, which gives people the impression of smell; tea, beer and other beverages are usually with a red or green cover, symbolizing the full taste and aroma of tea; tomato juice and apple juice are mostly red, which shows the natural properties of the goods. Although the main color of some packages does not match that of a close commodity attribute, as noted above, we may find that if the packaging design is completed by professionals, it must have a symbolic color block, color dot, or color line. outer packaging highlighting the concentrated content of the products.
Excellent food packaging companies need to be able to understand these properties and maximize their role in food packaging so that customers can enjoy the taste and meet their visual requirements.
