Sydney Sweeney has a move signaling the strengthening of an already successful partnership, Sydney Sweeney has been appointed as the Global Brand Ambassador for Laneige, the skincare brand under Amorepacific. This expansion follows Sweeney's initial role as Laneige's U.S. ambassador, announced in the spring of 2022.
The collaboration between Sydney Sweeney and Laneige has proven to be a powerhouse, marked by exceptional growth in the brand's online presence. Since the initial announcement of Sweeney as Laneige's U.S. ambassador, the brand witnessed an astounding 227% surge in TikTok followers and a remarkable 53% growth in Instagram followers. A behind-the-scenes video featuring Sydney on a Laneige production set went viral, amassing a staggering 72 million views across TikTok, Instagram, and YouTube.
Julien Bouzitat, Brand General Manager for Laneige US, highlighted Sydney's profound influence, stating, "That's the type of influence and reach Sydney has."
With the decision to extend this successful partnership to all major markets, Laneige aims to further enhance its global mass awareness, focusing on their renowned barrier-boosting skincare portfolio. This portfolio includes popular products such as the Lip Sleeping Mask, Lip Glowy Balm, Water Bank Cream Moisturizer, Cream Skin Toner & Moisturizer, and the Water Sleeping Mask. Additionally, the brand is set to unveil exciting new innovations in 2024.
Sydney Sweeney's first appearance as Laneige's Global Brand Ambassador is slated for January, where she will headline a campaign supporting the renovation of Laneige's best-selling Water Bank Blue Hyaluronic Moisturizer.
Expressing her enthusiasm about the extended partnership, Sydney Sweeney shared, "I couldn't be more excited to announce my extended partnership with Laneige as their first-ever global ambassador. It all started very organically after finding the absolute best skincare routine with Laneige products after years of trial and error. After creating so many fun memories on multiple campaigns together, I'm looking forward to our continued collaboration. There are some phenomenal innovations on the way for this spring that will make Laneige's expertise in sleep care shine through, and I'm thrilled to share this next generation of overnight masks with the rest of the world!"
The dynamic partnership between Sydney Sweeney and Laneige not only reinforces the brand's commitment to excellence but also marks a significant milestone in the intersection of skincare, celebrity influence, and global brand recognition.
